About Us

Why Should You Choose Ideation Marketing?

About Ideation Marketing

Since opening our doors in 2016, Ideation Marketing has grown steadily.

The range of supports and services that we offer has also grown in response to market demand, as many of our clients sought hands-on support to implement the sales strategies we had developed for them.

These days, we still offer (and love) the strategic consultancy process, but we have expanded to become a one-stop-shop offering a robust suite of sales-driven marketing solutions and training for the fast-moving business community in the global marketplace we serve. 

We have also partnered with experts who bring specific skills and services to our team. This includes Financial Management, Grant Applications, Lean Transformation, Coaching, Business Planning, and a range of specialised technical and creative services.

Together, we have an unparalleled capability to design and implement creative and operational solutions to solve any problem and optimize every business we come across. 

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We work primarily in the private sector, and also support businesses through our work with Local Enterprise Offices in the public sector.

We work with Industrial and Manufacturing clients, Corporates, and Retail, Hospitality and Service businesses. Our clients can avail of our expertise for a short period of strategic planning or for long term hands-on support as they strategically grow. In every project, we take an in-depth look at the business, helping you to identify, prioritise and achieve new opportunities to create revenue.

Sometimes that means marketing initiatives such as new campaigns, promotions, channels or techniques. But we also consider new products to upsell and cross-sell, or new pricing and sales placements for the products you have. We assess new distribution channels, new national or international markets, or new partners who can help you sell. We specialize in all of it, so you don’t have to. 

In the end, your business will have what every business needs: a growth strategy, a set of short term and long term goals, and a tactical plan to achieve them.

So, what do you have to lose?  Call us! 

Put time and thought into understanding your customer, walking in her shoes, identifying her wants and needs, requirements and challenges. Imagine what a great sales experience feels like, to her. How she shops, where and when she shops…..

View your products and services through her eyes to identify your own value to her, so that your marketing can be informed by the buyer…designed for her, attractive to her. THIS is strategic marketing.”

About Elaine Bradley-Ryan

Elaine Bradey-Ryan is a Business Advisor specialising in Sales and Marketing, and Managing Director of Ideation Marketing. 

Elaine has over 25 years of Global sales and marketing experience partnered with some of the world’s largest brands. 

Elaine has a reputation for developing and delivering innovative and profitable sales and marketing strategies to help her clients create revenue and optimize their business through every customer touchpoint.

In today’s digital market, small and medium-sized enterprises have exactly the same needs as the global brands – to optimize revenue by offering the right product to the right customer at the right time, place and price. 

Elaine believes that a well-crafted sales proposition, flawless sales-driven marketing campaigns, and a SMART sales performance management process enables every business to sell more of their products and services to new and existing customers, and that this enables Irish businesses of all sizes to compete with global brands. 

 

Elaine is a sought-after Mentor with Westmeath, Offaly, Leitrim and Longford LEOs, and the Social Enterprise Fund, and has provided mentoring support to IBYE programmes in Westmeath and Offaly.

Elaine is a qualified Trainer (QQI Level 6), a member of Guaranteed Irish, a member of BNI,  and a graduate from the University College Dublin and the London College of Printing, Marketing and Distributive Trades. 

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