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Ideation Marketing

Adapting your Marketing Plans and Managing Change.

Changing your business plan during the pandemic

An ability to adapt to CHANGE is now a job requirement for most of us. Change has become a permanent inevitability for most businesses, and every market has been in a state of flux during the past year. It’s not fun. It’s hard to serve your customers, run your operations, manage cash flow, plan your […]

Your business during lockdown: What to do and how to do it.

Image of quote it is what t is but it will be what you make it

Hope you’re doing well and staying positive as we do our best to run our business during lockdown, with a few more weeks to go. In the past fortnight, I’ve spent hours on calls and video conferences with people in distress about the impact of the continued lockdown on their business. I spent a few […]

What now? Support for SME Businesses during the COVID19 Pandemic

IMage of business reaching customers during the pandemic

Welcome to a radically-changed marketplace where we all need to avail of every support for SME Businesses during the COVID19 Pandemic. As of the weekend, the majority of Irish businesses have been forced to close and many face an uncertain future. I hope you’re hanging in there, and are not completely overwhelmed by this crisis. […]

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