Accelerate Your Digital Marketing Journey with the support of your Local Enterprise Office!
The new Digital Start Programme, launched in 2024, gives Irish businesses the chance to uncover hidden efficiencies, find and engage new customers through low-cost digital marketing channels, and future-proof their business with a strategic digitalisation plan. Whether you are taking a first step or accelerating an ongoing digital transformation, the Digital Start Programme can be your launchpad – it’s highly recommended by the team at Ideation Marketing!
How can you use Digital Start?
According to LocalEntepriseOffice.ie – the expert digital consultants assist through:
- Analysis of existing digital systems in the business to identify potential gaps in meeting business needs.
- Exploration of opportunities to optimise existing systems and to integrate with new solutions to enhance business operations.
- Guidance on the implementation of new or enhanced digital solutions.
It has helped businesses:
- Reduce stress in running their business.
- Improve business results.
- Eliminate paperwork and reduce time spent on administrative tasks.
- Efficiently meet regulatory requirements.
- Integrate Customer Relationship Management (CRM) systems.
- Streamline processes for digital customer experiences.
- Enhance insights into business performance.
- With staff retention
How can you use Digital Start for Marketing and Customer Experience?
- Get expert consultancy on process automation, customer experience, and how to gather, understand and apply business data management to make your business more profitable!
- Identify your current digital maturity and benchmark against the market, then create a tailored digitalisation plan to help you compete with other business
- Access this fully funded consultancy with no capital expense required – contact your Local Enterprise Office to get started!
💡 What You’ll Learn:
- Where your business stands on the digital roadmap
- How to enhance your customer journey using digital channels
- Why your website is the most valuable marketing asset
- What cost-effective tools you should consider adding to the business to boost your productivity and effectiveness
Through Digital Start, your Consultant will work directly with the clients’ team to assess their current digital maturity and design a future-ready digitalisation plan, addressing key gaps, weaknesses and threats, and creating a framework for future opportunity.
The process may include:
1. Digital Maturity Assessment for Process Optimisation (Lean-Digital Automation)
Start with a Digital Start Readiness Checklist – Is your business ready for digital transformation?
Identifies where the business currently stands and what areas to prioritise on your digital journey. Digital Maturity Assessment includes approximately 100 questions, including:
- Strategy & Planning
- Human Resources – re-skill and up-skill its staff for digitalisation
- Data: Analytics & Security – How is data stored, organised, accessed and exploited?
- Customer Experience
- Digital Marketing Channels
- Operations & Process
2. Enhancing Customer Experience through Effective Digital Marketing and Communication
Using the Digital Maturity Assessment, customer feedback, and a detailed Website Optimisaton analysis, your Consultant can develop an action plan to meet customers’ expectations of seamless, intuitive, always-on experiences. By analysing the client’s product and service offerings across every digital touchpoint – marketing, sales, service, delivery, upsell, cross sell, loyalty and customer lifetime value – thereby redefining their best route to market.
Through deep journey mapping, security analysis, and competitive benchmarking, your Consultant can craft customer-centric experiences that foster loyalty and unlock new channels for growth, also recommending the platforms and solutions that can support and underpin this new functionality in the client’s business – some of which are eligible for online LEO supports in the form of Digital for Business grants.
3. Becoming a Data-Driven Business to Drive Sustained Performance Enhancement
Your Consultant ensures the business is ready to make smarter decisions with sharper, accurate, actionable data, so that the client can consolidate, clean, and activate the business’ data across functions rom CRM to Marketing Performance and Intelligence tools. This results in sustained and long term insight-led innovation in the business, underpinned by informed management, predictive analytics, and the optimal systems and technical solutions needed to support the initiatives.
What to Expect: Insight, Action, Outcomes.
As the client’s digital partner under the Digital Start Programme, your Consultant can provides:
- A clear diagnostic of the client’s current digital state
- A custom digital adaptation plan aligned with the client’s business goals
- Advisory and technical support across design, setup, and execution phases
Expert guidance at this critical planning stage, ensures the client’s further investments in the future are targeted, efficient and tailored to his specific needs.
