Multi-channel marketing is usually defined as marketing and communicating with customers and prospects over a variety of media and touchpoints. Depending on your business and, even more so, your target customer, this might mean online or offline marketing campaigns, direct or indirect marketing, above the line or below the line marketing, inbound or outbound, point of sale or even in person marketing.
For most businesses, a mix of channels and tactics will need to be used. But there is huge disparity across these channels, as response rates and cpa (cost per acquisition) vary widely, depending on which channel you choose. It’s critical to understand your goals, your targets, and what each channel can do for your business, so that your marketing budget is spent wisely. Our full service design agency will create a cohesive multi-media strategy, across all effective channels.